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California State University-Fullerton Course Info

Fullerton, California

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Course Info

Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.


MKTG 575

Product and Brand Management

How to develop products and brands that deliver value to consumers using qualitative and metric approaches

Units: 3.0

Prerequisites:
MKTG 519 - Marketing Management