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California State University-Fullerton Course Info

Fullerton, California

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Course Info

Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.


MKTG 543

Marketing Analytics for Managers

Organizations are increasingly becoming data-driven and are actively seeking managers with knowledge and experience in data analysis and marketing analytics. Focuses on the integrative application of various marketing analytics techniques to solve typical business problems. One or more sections may be offered in any online format

Units: 3.0

Prerequisites:
MKTG 519 - Marketing Management
and
ISDS 513 - Statistical Analysis