This site uses cookies. By continuing to use this site, closing this banner, or clicking "I Agree", you agree to the use of cookies.
Read our cookies policy and privacy statement for more information.
Stand with UkraineDonate
- Home
- California
- California State University-Fullerton
- Course info
- mktg-465 - managing-services-marketing
California State University-Fullerton Course Info
Fullerton, California
Course Info
Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.
MKTG 465
Managing Services Marketing
Unique marketing needs and challenges faced by service firms in an increasingly challenging global environment. Strategies for marketing services in a variety of industries: entertainment, tourism, hospitality, health care, financial services. Strategies used by manufacturing firms using service as a competitive strategy
Units: 3.0
Prerequisites:
MKTG 351 - Principles of Marketing