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- mktg-455 - strategic-internet-marketing
California State University-Fullerton Course Info
Fullerton, California
Course Info
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MKTG 455
Strategic Internet Marketing
Marketing goods, services and ideas on the Internet. Integrating e-commerce into a total marketing strategy for businesses ranging from entrepreneurial to multinational corporations. History and emergence of e-commerce, utility of the Internet as a tool to increase effectiveness, efficacy and competitiveness
Units: 3.0
Prerequisites:
MKTG 351 - Principles of Marketing