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- mktg-445 - global-marketing
California State University-Fullerton Course Info
Fullerton, California
Course Info
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MKTG 445
Global Marketing
Theories of international trade and role of marketing decisions across national boundaries and markets. Concepts and principles of marketing strategies in organizations: recognition of environmental differences; market assessments; entry alternatives; positions of global interdependence; marketing problems; and critical implications
Units: 3.0
Prerequisites:
MKTG 351 - Principles of Marketing