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- mktg-444 - social-media-marketing-and-analytics
California State University-Fullerton Course Info
Fullerton, California
Course Info
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MKTG 444
Social Media Marketing and Analytics
Theoretical concepts and practical skills used by organizations in developing social media marketing strategies and in generating and utilizing analytics. Create social media content and produce actionable analytics from the social media content. One or more sections may be offered in any online format (MKTG 444 and ISDS 444 are the same course.)
Units: 3.0
Prerequisites:
ISDS 361A - Business Analytics I
and
MKTG 353 - Marketing Information Technology