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- mktg-443 - marketing-analytics-decision-making-in-the-information-age
California State University-Fullerton Course Info
Fullerton, California
Course Info
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MKTG 443
Marketing Analytics: Decision Making in the Information Age
Applying analysis and modeling techniques to a broad range of marketing decision making domains. (MKTG 443 and ISDS 443 are the same course.)
Units: 3.0
Prerequisites:
MKTG 351 - Principles of Marketing
and
ISDS 361A - Business Analytics I