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- mktg-425 - retail-marketing-strategy
California State University-Fullerton Course Info
Fullerton, California
Course Info
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MKTG 425
Retail Marketing Strategy
Evolution of retailing into global, high technology industry; developing integrated marketing and financial strategies. Positioning retail offers to establish and maintain relationships with target customers. Evolving market conditions, buying behavior, retail venues, channel relationships, information, communication and decision support systems, merchandise management
Units: 3.0
Prerequisites:
MKTG 351 - Principles of Marketing