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- mktg-415 - managing-the-sales-force
California State University-Fullerton Course Info
Fullerton, California
Course Info
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MKTG 415
Managing the Sales Force
Sales managers role in organizing and deploying a field sales force, developing effective sales training programs, designing complete motivation and compensation plans, asserting strong leadership and evaluating sales peoples performance. Relies heavily on case studies and group discussion
Units: 3.0
Prerequisites:
MKTG 351 - Principles of Marketing