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- mktg-353 - marketing-information-technology
California State University-Fullerton Course Info
Fullerton, California
Course Info
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MKTG 353
Marketing Information Technology
Information sources, databases and tools applied by marketers to transform data into useful formats for the strategic decision-making process. Includes segmentation, target marketing and positioning, media selection, market share, break-even analysis, pricing, sales forecasting and profit scenario analysis. One or more sections may be offered in any online format
Units: 3.0
Prerequisites:
MKTG 351 - Principles of Marketing
and
ISDS 361A - Business Analytics I
and
BUAD 301 - Advanced Business Communication