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- mktg-351 - principles-of-marketing
California State University-Fullerton Course Info
Fullerton, California
Course Info
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MKTG 351
Principles of Marketing
Applying current theories and concepts in effectively marketing goods and services to define target customers from a domestic and global perspective. Includes market research, identifying target customers, developing product offers, branding, pricing, marketing communications and distribution channels
Units: 3.0