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- comm-468 - corporate-and-nonprofit-public-relations
California State University-Fullerton Course Info
Fullerton, California
Course Info
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COMM 468
Corporate and Nonprofit Public Relations
Public relations strategies and tactics used in todays increasingly sophisticated and maturing corporate and nonprofit marketplaces. Professional guest speakers and in-class simulations/exercises. Fund raising, corporate and social responsibility, media relations, and technology and ethical issues
Units: 3.0
Prerequisites:
COMM 361 - Principles of Public Relations
and
COMM 101 - Writing for Mass Media