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California State University-Fullerton Course Info

Fullerton, California

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Course Info

Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.


COMM 447

Tourism and Travel

Concepts, tools and techniques necessary for understanding the tourism and travel industry and its promotional communications. Trends and issues of tourism and travel and the unique problems and opportunities of this field. One or more sections may be offered in any online format

Units: 3.0

Prerequisites:
THTR 200 - Script Analysis
or
MKTG 351 - Principles of Marketing
and
MGMT 339 - Managing Operations
and
COMM 361 - Principles of Public Relations
and
COMM 350 - Principles of Advertising
and
COMM 346 - Principles of Entertainment and Tourism Communications