JRNL B5

Public Relations

This course evaluates public relations as a growing profession. The course looks at the principles, history and development, and professional practice of modern public relations. It investigates concepts of planning and executing effective communication strategies, including message design and distribution, for any organization. The use of social media, photography, graphics and marketing is also studied. This course is designed for students interested in learning about the field of public relations.

Units: 3.0

Hours: 54.0