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Bakersfield College Course Info

Bakersfield, California

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Course Info

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BSAD B20

Introduction to Business

A survey in business providing a multidisciplinary examination of how culture, society, economic systems, legal, international, political, financial institutions, and human behavior interact to affect a business organizations policy and practices within the U.S. and a global society. Demonstrates how these influences impact the primary areas of business including: organizational structure and design; leadership, human resource management, organized labor practices; marketing; organizational communication; technology; entrepreneurship; legal, accounting, financial practices; the stock and securities market; and therefore affect a business ability to achieve its organizational goals.

Units: 3.0

Hours: 54.0