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- pur-4412 - persuasion-in-digital-media
University of South Florida-Main Campus Course Info
Tampa, Florida•
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Course Info
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PUR 4412
Persuasion in Digital Media
Understanding major issues involved in decision-making in mediated communications. Focuses on theories, concepts that underlie good decision making in persuasive messaging and key theoretical concepts of how strategy is used throughout a campaign.
Units: 3.0
Prerequisites:
PUR 3000 - Principles of Public Relations
Min Grade: C
Min Grade: C
and
ADV 3008 - Introduction to Advertising
Min Grade: C
Min Grade: C