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- pur-3500 - public-relations-research
University of South Florida-Main Campus Course Info
Tampa, Florida•
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Course Info
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PUR 3500
Public Relations Research
The theory and practice of quantitative and qualitative research methods as applicable to the study of public relations and public relations campaigns. Emphasis is on the scope of research methods available to public relations practitioners, evaluation of data and report writing.
Units: 3.0
Prerequisites:
LIS 2005 - Information Literacy
and
PUR 3000 - Principles of Public Relations