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University of South Florida-Main Campus Course Info

Tampa, Florida

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Course Info

Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.


PHC 6460

Social Marketing Program Management

Address the operational and planning issues associated with social marketing programs. Develop social marketing problem-solving, and planning skills. Topics include budgeting, branding, implementation, evaluation.

Units: 3.0

Prerequisites:
PHC 6705 - Formative Research Methods in Social Marketing
and
PHC 6411 - Introduction to Social Marketing for Public Health