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- mmc-6415 - strategic-communication-media
University of South Florida-Main Campus Course Info
Tampa, Florida•
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Course Info
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MMC 6415
Strategic Communication Media
This concepts course emphasizes strategic thinking in media planning for communication campaigns. Students learn the process of critically evaluating media, purchasing media outlets, scheduling media weight and evaluating media impact. Nonrestricted.
Units: 3.0
Prerequisites:
PUR 5505 - Introduction to Strategic Communication Theory and Practice