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University of South Florida-Main Campus Course Info

Tampa, Florida

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Course Info

Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.


MAR 7787

Marketing Theory and Thought

An intensive study of marketing concepts and theories from 1900 to present. Emphasis is placed on the development of theory, as well as predictions of future theoretical developments.

Units: 3.0