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- mar-6646 - research-for-marketing-managers
University of South Florida-Main Campus Course Info
Tampa, Florida•
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Course Info
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MAR 6646
Research for Marketing Managers
A study of marketing research methods and information systems and their relationship to marketing decision-making. Topics include value and cost of information, sample design, questionnaire design, statistical analysis, and report presentation. Lecture, reading, case analysis, and project.
Units: 3.0
Prerequisites:
ISM 6021 - Management Information Systems
and
QMB 6305 - Managerial Decision Analysis
and
MAR 6815 - Marketing Management