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- mar-4503 - buyer-behavior
University of South Florida-Main Campus Course Info
Tampa, Florida•
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Course Info
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MAR 4503
Buyer Behavior
A study of the basic concepts of buyer behavior, including pre- and post-purchase attitudes and behavior patterns, information processing relating to the functional areas of marketing and the buyers decision-making process. Managerial applications to marketing are emphasized.
Units: 3.0
Prerequisites:
MAR 3023 - Basic Marketing