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- mar-4453 - business-to-business-marketing
University of South Florida-Main Campus Course Info
Tampa, Florida•
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Course Info
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MAR 4453
Business to Business Marketing
A study of the marketing of goods and services to the industrial and institutional sectors. Includes characteristics of the markets and channels of distribution, sales, management, research and promotional practices, marketing policies and strategies.
Units: 3.0
Prerequisites:
MAR 3023 - Basic Marketing