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- mar-3711 - sports-marketing
University of South Florida-Main Campus Course Info
Tampa, Florida•
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Course Info
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MAR 3711
Sports Marketing
Examines basic marketing principles applied to sports industry; emphasis-understanding marketing concepts translate to industry practices; Topics: unique nature of sports marketing, identification of consumers/behaviors, licensing/sponsorship, & strategy.
Units: 3.0
Prerequisites:
MAR 3023 - Basic Marketing