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- mar-3613 - marketing-research
University of South Florida-Main Campus Course Info
Tampa, Florida•
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Course Info
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MAR 3613
Marketing Research
A study of research methods and techniques applicable to problem solving in marketing. Attention is also given to defining information needs, determining the value of information, interpreting and reporting information for use in marketing decision making.
Units: 3.0
Prerequisites:
STA 2023 - Introductory Statistics I
Min Grade: C
Min Grade: C
or
QMB 2100 - Business and Economic Statistics I
Min Grade: C
Min Grade: C
and
MAR 3023 - Basic Marketing
Min Grade: C
Min Grade: C