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University of South Florida-Main Campus Course Info

Tampa, Florida

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Course Info

Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.


ADV 4600

Advertising Management

Application of analytical planning concepts to advertising planning and decision-making. Case study method used to explore advertising and promotional programs; media and creative strategies; consumer, retail, industrial, and public service applications.

Units: 3.0

Prerequisites:
ADV 3300 - Advertising Media Strategy
and
ADV 3101 - Advertising Creativity
and
ADV 3008 - Introduction to Advertising