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University of South Florida-Main Campus Course Info

Tampa, Florida

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Course Info

Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.


ADV 4310

Digital Media

This course focuses on the impact of new communication technologies on consumer behavior and advertising practice. Students will learn the nature of digital media options and how to incorporate them into advertising planning.

Units: 3.0

Prerequisites:
MAR 3023 - Basic Marketing
and
ECO 1000 - Basic Economics
and
ADV 4600 - Advertising Management
and
ADV 3500 - Advertising Research
and
ADV 3300 - Advertising Media Strategy
and
ADV 3101 - Advertising Creativity