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- adv-4301 - advanced-media-strategy
University of South Florida-Main Campus Course Info
Tampa, Florida•
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Course Info
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ADV 4301
Advanced Media Strategy
Emphasizing decision making and critical thinking, this advanced course prepares students for the complexities of advertising media planning, implementation, and evaluation.
Units: 3.0
Prerequisites:
MAR 3023 - Basic Marketing
and
ECO 1000 - Basic Economics
and
ADV 4600 - Advertising Management
and
ADV 3500 - Advertising Research
and
ADV 3300 - Advertising Media Strategy
and
ADV 3101 - Advertising Creativity