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University of South Florida-Main Campus Course Info

Tampa, Florida

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Course Info

Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.


ADV 4204

Advanced Advertising Creativity

Focused on producing advertising messages, the curriculum integrates: ethics, branding, consumer insight, message strategy, concepting, persuasion, copywriting, design, and presentations. Students learn to execute effective advertising messages.

Units: 3.0

Prerequisites:
MAR 3023 - Basic Marketing
and
ECO 1000 - Basic Economics
and
ADV 4600 - Advertising Management
and
ADV 3500 - Advertising Research
and
ADV 3300 - Advertising Media Strategy
and
ADV 3101 - Advertising Creativity