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- mkt-460 - integrative-marketing-strategy-cue
University of Louisville Course Info
Louisville, Kentucky
Course Info
Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.
MKT 460
Integrative Marketing Strategy - CUE
An integrative capstone course with focus on the use of critical and analytical thinking to develop and apply effective marketing strategies. Course will require knowledge of Management and Financial concepts to be able to discuss and evaluate comprehensive marketing strategies
Units: 3.0
Prerequisites:
and
CLAW 301 - Legal Environment of Business
and
MGMT 401 - Operations Management
and
MGMT 301 - Management and Organizational Behavior
and
FIN 301 - Corporate Finance
and
MKT 441 - Marketing Research
and
MKT 350 - Consumer Behavior