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- mkt-441 - marketing-research
University of Louisville Course Info
Louisville, Kentucky
Course Info
Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.
MKT 441
Marketing Research
Scope of marketing research, experimentation, research design, questionnaire construction and scaling problems, sampling methods, data collection and analysis, functional research needs and applications
Units: 3.0
Prerequisites:
and
CIS 305 - Data Analysis for Decision-Making
or
CIS 300 - Computer Information Systems
and
MKT 301 - Principles of Marketing