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- mkt-385 - new-product-development-strategy
University of Louisville Course Info
Louisville, Kentucky
Course Info
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MKT 385
New Product Development Strategy
This course deals with new products tools and concepts that are applicable in a variety of settings: consumer goods, business-business goods,services, and high-technology goods. Concentration will be on consumer goods, mainly packaged goods,durables and high-technology goods.Class discussions will cover a wide range of issues such as market definition,idea and concept generation and evaluation, product design and positioning, test marketing and product launch
Units: 3.0
Prerequisites:
MKT 301 - Principles of Marketing