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- mkt-360 - professional-relationship-selling
University of Louisville Course Info
Louisville, Kentucky
Course Info
Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.
MKT 360
Professional Relationship Selling
This course focuses on the knowledge, skills, and processes required for effective professional relationship selling. Topics covered include understanding organizational purchasing, building trust, communicating effectively, and self leadership. Processes for initiating, developing, and expanding customer relationships are also examined
Units: 3.0
Prerequisites:
MKT 301 - Principles of Marketing