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- mkt-349 - business-to-business-marketing
University of Louisville Course Info
Louisville, Kentucky
Course Info
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MKT 349
Business to Business Marketing
A study of the marketing of goods and services to other organizations. Special attention is devoted to the discovery of industrial market needs and their translation into products and services, and development of the industrial marketing mix and its appropriate management
Units: 3.0
Prerequisites:
MKT 301 - Principles of Marketing