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- comm-342 - introduction-to-strategic-communication
University of Louisville Course Info
Louisville, Kentucky
Course Info
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COMM 342
Introduction to Strategic Communication
Explores the various forms of persuasive communications employed in corporate,agency and nonprofit settings. Course content covers public relations, advertising, sales promotion, relationship marketing, direct marketing, database marketing, cyber marketing, globalization, and business ethics
Units: 3.0
Prerequisites:
COMM 201 - Introduction to Communication - SB