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- mktg-4200 - international-marketing
University of Colorado Denver/Anschutz Medical Campus Course Info
Denver, Colorado•
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Course Info
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MKTG 4200
International Marketing
Studies managerial marketing policies and practices of firms marketing their products in foreign countries. Analytical survey of institutions, functions, policies, and practices in international marketing. Relates marketing activities to market structure and environment. Restriction: Restricted to undergraduate Business majors at a junior standing or higher. Cross-listed with INTB 4200.
Units: 3.0
Hours: 3 to 3
Prerequisites:
MKTG 3000 - Principles of Marketing