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- entp-4720 - internet-marketing
University of Colorado Denver/Anschutz Medical Campus Course Info
Denver, Colorado•
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Course Info
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ENTP 4720
Internet Marketing
Distinctly influences the way marketers conduct marketing activities. The Internet media promises to establish marketing theories, identifies obsolete situations, explores how marketing functions have irreversibly changed as a result of the internet, and outlines basic marketing strategies for successful online marketing. Cross-listed with MKTG 4720. Entrepreneurship Cert/Minor/Emphasis students may take either ENTP 3220 or ENTP 4720, but not both.
Units: 3.0
Hours: 3 to 3
Prerequisites:
MKTG 3000 - Principles of Marketing