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University of Colorado Denver/Anschutz Medical Campus Course Info

Denver, Colorado

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Course Info

Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.


COMM 4665

Principles of Advertising

Provides a fundamental understanding and appreciation of advertising in todays global society, including consumer motivation, buying behavior, research, creative development and media planning. Cross-listed with COMM 5665. Term offered: fall, spring, summer.

Units: 3.0

Hours: 3 to 3