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University of Colorado Denver/Anschutz Medical Campus Course Info
Denver, Colorado•
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Course Info
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BUSN 6561
Marketing Management (Health Section)
Focuses on the formulation and implementation of a marketing plan in the context of the firms strengths, overall strategy and competitive environment.Emphasis is on understanding the marketing environment and on decision making skills regarding market selection, pricing, promotion, product configuration and management of distribution channels. Restrictions: Restricted to HLAD and MBAH majors within the Business School.
Units: 3.0
Hours: 3 to 3