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- mktg-5360 - research-in-marketing
Texas A & M University-Corpus Christi Course Info
Corpus Christi, Texas
Course Info
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MKTG 5360
Research in Marketing
An overview of the area of marketing research. A managerial orientation is used stressing such topics as the informational needs of marketing managers, the application of research in marketing management, decision models and concepts, and research concepts and data analysis methodology
Units: 3.0
Prerequisites:
MKTG 5320 - Marketing Management