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- mktg-4360 - social-media-marketing
Texas A & M University-Corpus Christi Course Info
Corpus Christi, Texas
Course Info
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MKTG 4360
Social Media Marketing
A comprehensive study of Social Marketing strategy and implementation. The course explores the tools, techniques, and strategic logic used in the development and implementation of social media marketing strategy. The course also describes and defines the logic models used for specific plans and programs that affect and are affected by the technology and competitive environments
Units: 3.0
Prerequisites:
MKTG 3310 - Principles of Marketing