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- mktg-4310 - distribution-systems-in-marketing
Texas A & M University-Corpus Christi Course Info
Corpus Christi, Texas
Course Info
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MKTG 4310
Distribution Systems in Marketing
An analysis of the development of integrated distribution systems. Topics include retail and wholesale institutions, channel conflict and cooperation, channel control, franchising and emerging developments in distribution channels
Units: 3.0
Prerequisites:
MKTG 3310 - Principles of Marketing