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Texas A & M University-Corpus Christi Course Info

Corpus Christi, Texas

Course Info

Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.

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MKTG 3330

Consumer Behavior

An examination of the psychological and social influences that affect consumer decision making. Emphasizes the development of marketing programs designed with behavioral considerations in mind

Units: 3.0

Prerequisites:

MKTG 3310 - Principles of Marketing

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