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- mktg-3315 - advertising-and-promotional-strategy
Texas A & M University-Corpus Christi Course Info
Corpus Christi, Texas
Course Info
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MKTG 3315
Advertising and Promotional Strategy
The student will learn about the development and implementation of a coordinated and integrated advertising and promotions strategy. Emphasis is placed on the interrelationships among advertising, sales management, and sales promotion activities
Units: 3.0
Prerequisites:
MKTG 3310 - Principles of Marketing