MEDA 3310

Media Theory and Research

This course is intended to immerse students in the leading theoretical and methodological approaches employed within the field of media studies to gain understating of media texts, popular culture, and audiences. Closely affiliated with cultural studies, qualitative research methods will be a primary focus. Readings and case studies will offer students insight into the way these methods are being used in the field, including their limitations and strengths. A series of assignments will allow them to propose, design, and conduct multiple sample research projects and analyze data in ways that engage with a variety of theories

Units: 3.0