BUSI 3315

Entrepreneurship, Creativity, & Innovation

This is an initial course in entrepreneurship. The student will learn the description and analysis of the characteristics that produce creative opportunities and commercially sustainable innovations. This will include learning about the personal and organizational characteristics, business and societal planning tools, and practices of entrepreneurs. Factors inside and outside the entrepreneurial firm that influence creativity and innovation are also considered as they affect successful business decisions

Units: 3.0