This site uses cookies. By continuing to use this site, closing this banner, or clicking "I Agree", you agree to the use of cookies.
Read our cookies policy and privacy statement for more information.

Stand with UkraineDonate

Springfield College Course Info

Springfield, Massachusetts


Course Info

Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.

SMRT 643

Branding: Marketing Strategies for Reputation Management

This course provides the student with a basic theoretical and practical knowledge of managing the reputation of a sport and recreation organization. Branding, Public Relations, Marketing and Customer Service will also be examined within the context of branding. Special attention is given to market segmentation, research, customer service, and understanding and experiencing the process of constructing, implementing, and evaluating a brand management plan. Primary concepts include: the utilization of public relations tools, sponsorship proposals, selling and developing service delivery systems

Units: 3.0