SMRT 643

Branding: Marketing Strategies for Reputation Management

This course provides the student with a basic theoretical and practical knowledge of managing the reputation of a sport and recreation organization. Branding, Public Relations, Marketing and Customer Service will also be examined within the context of branding. Special attention is given to market segmentation, research, customer service, and understanding and experiencing the process of constructing, implementing, and evaluating a brand management plan. Primary concepts include: the utilization of public relations tools, sponsorship proposals, selling and developing service delivery systems

Units: 3.0