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Springfield College Course Info

Springfield, Massachusetts


Course Info

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BUSM 675


Entrepreneurship instructs entrepreneurship and an exploration of innovation, creativity and entrepreneurial history, economics and behavior on an individual basis and within the organization. Students will become familiar with current research, the basic theories, concepts, methods, and terminology used in the entrepreneurial process, patenting, intellectual property, and strategic planning. Students will learn how to formulate a business plan based on innovation development and be able to show the key components of an organizations strategic plan incorporating innovation management

Units: 3.0