PHOTO 212

Marketing & Self-Promotion for Photographers

This course is designed to prepare students in the latest practices and strategies of marketing and self-promotion specifically for the business of photography. The course introduces students to current industry marketing concepts and the development of a personal marketing plan. Topics include marketing basics, branding, goal setting, researching clients, budgeting annual promotions, and marketing through industry organizations. Self-promotion through the Internet, email, blogging, direct mail, print advertising, and viral marketing using social networks will also be covered. Students will also develop a professional website and choose an online photo management product appropriate for their field of photography. This course may be taken once for credit.

Units: 3.0

Hours: 54 hours LEC