MUSM 115

The Development and Management of an Independent Record Label

This course provides students with a detailed study of the start-up and management of an independent music company to release their own music or the music of others. Topics include: startup and staffing, locating talent, budgets and schedules, record-keeping, making and packaging CDs, licenses, contracts, record label functions and responsibilities, marketing strategies and schedules, publicity, promotion, channels of distribution, do-it-yourself (D.I.Y.) options, and technology in music promotion and distribution.

Units: 3.0

Hours: 54 hours LEC